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best makeup brands

21 Best Makeup Brands

Makeup can be your war paint, it makes you feel good, sassy and ready to face the new day. We tend to head straight to our favorite counter in Sephora and pick up the same concealer we have used for the last 3 years, without finding out about the other possibilities. To save you the trouble, we have done our own research to give you the 21 best makeup brands today, and why you should give them a go!

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11 Pixi


Pixi products aim to provide you with a natural dewy look thanks to organic ingredients. Their makeup will cause any crazy outbreaks, nor will it roll off your face at the slightest thing. You would think that such a wonder brand would be expensive? At drugstore prices, any makeup addict can afford Pixi! Whether you’re a makeup amateur on a budget or a cosmetic fanatic, you will absolutely adore what they have to offer!

1. Pixi

22 Japonesque


If you love dramatic makeup, you will LOVE Japonesque! You will feel like you are wearing a pricier product thanks to the striking colors and the luxurious packaging. The brand is always innovating and finding new ways to bring out your features at a low cost. Inspired by Japanese culture, their brushes are lightweight and soft across your skin. The Kumadori Fan Brush is one of their bestsellers and is ideal for bronzers and loose powders.

2. Japonesque

33 Urban Decay


It goes without saying! Urban Decay brought us the must-have Naked palettes, that completely metamorphosed the way we did our eye makeup. A few celebrity collaborations down the line, they have shown they can still deliver on fresh new products to make makeup carefree and easy! We are obsessed with their Meltdown Makeup Remover as it really does what it says on the label! Spray a bit onto your face and your makeup literally melts off your face, leaving you with fresh and healthier skin.

3. Urban Decay

44 Too Faced


Too Faced is one of a kind in the cosmetics world, the brand looks to empower women and provide them with pure, cruelty-free products. They have stated, “We believe makeup is power, giving women the freedom every day to express themselves and the confidence to take on the world”. Their products are all about experimentation – who would have thought that a peach-scented palette would get so much success?

4. Too Faced

55 Tarte


Maureen Kelly founded Tarte after a struggle to find attractive yet pure makeup products that still made women feel good about themselves. Today, the brand is the leader in eco-chic beauty and is one of the few to provide natural ingredients in their cosmetics. Tarte has a wide range of products, and truly stand out with their self-tanner products and their very popular Tartlette 2 “In Bloom” palette. Their packaging is absolutely divine too!

5. Tarte

66 Kat Von D


Kat Von D products are perfect for vamping up that look! Kat Von D is inspired by her career as a tattoo artist to provide long-lasting and a truly unique makeup experience. Plus, all Kat Von D products are vegan and cruelty-free, including the epic Tattoo Liners!

6. Kat Von D

77 Benefit


Would you believe it if we told you Benefit almost was a casserole café? No? Well, it’s true! Jean and Jane Ford did a coin toss to chose whether their business would be a beauty boutique or a casserole café. It started with Benetint, and now, their products are sold all over the world. We have fallen in love with their dandelion twinkle powder highlighter in a light, glittery shade that will bring out all your best features.

7. Benefit

88 Nars


François Nars created his own makeup brand to “discover depths and nuances of the individual character”. A well-known makeup artist, many celebrities have worn his products and wanted to create a range of diversity, as he struggled with the lack of choice in the makeup industry. His ranges truly stand out, are iconic, and Nars himself is seen as a revolutionary within his field.

8. Nars

99 Nyx


Ahhh… what would a girl be without Nyx? Amazing products at drugstore prices! They do so many luxury dupes – for girls on a budget, this brand is the dream! Their Soft Matte Lip Creams are perfect dupes of the Kylie Jenner Lip Kit, you can’t tell them apart!

9. Nyx

1010 CoverGirl


CoverGirl will provide you with that natural #nomakeup look. For the ultimate girls next door, this brand is fresh, young and girly! Expect nudes and feminine pink tones in their products for a glowing, radiant look. The products feel luxurious and you wouldn’t think they were at drugstore prices!

10. CoverGirl

1111 L’Oréal Paris


L’Oréal have provided as with amazing prices at a fraction of their competitors. Whether you are a makeup amateur or a pro, everyone has at least one L’Oréal Paris product in their bag! They grab inspiration from the Parisian look to give us chic and natural cosmetics, all whilst giving us choice so we can express our style. Whether you are looking for an instant tan or something for your super cute manicure, L’Oréal Paris have got you covered!

11. L’Oréal Paris

1212 MAC

MAC is one of the leading makeup brands out there when you think of makeup, you instantly think of MAC. The brand was created by professional makeup artists to get you that salon look at home. 23 years down the line, MAC are celebrated for their originality and individuality and have done many celebrity collaborations with the likes of Miley Cyrus, Mariah Carey, and British blogger Fleur de Force.

12. MAC

1313 Rimmel London


Rimmel London is all about that London look. With supermodel fans such as Kate Moss and Cara Delavingne, you can’t sit out on this brand. They keep up to date with the latest trends in fashion and beauty to bring you top of the range cosmetics. Kate Moss has been the face of the brand since 2001 and ever since she has been the face of the British beauty brand.

13. Rimmel London

1414 Maybelline New York


Maybelline started when chemist, Thomas Williams, noticed his sister, Maybel’s struggle to get a guy to fall in love with her. She would use all sorts of tips and tricks, including petroleum jelly on her lashes and brows to make them stand out. To increase her allure, he added carbon dust to the mix and brought out her features and she got her guy! This inspired Thomas Williams to bring out Maybelline. We are sure she would have loved the Brow Drama Pomade Crayon that will keep those pesky brows tame and looking profesh.

14. Maybelline New York

1515 Charlotte Tilbury


“Give a woman the right makeup and she can conquer the world” is Charlotte Tilbury’s motto. Makeup artist to the stars, Charlotte fell in love with cosmetics after her first mascara experience, ever since, she has been hooked! Now, she is renowned for her magic foundation, that gives you unbelievably flawless skin! She is also known for her wide range in skin colors, which is not very common in the makeup world (remember the Marc Jacobs drama?). It’s easy to understand why the celebs are flocking!

15. Charlotte Tilbury

1616 Laura Geller


Like Charlotte Tilbury, Laura has a real passion for makeup from an early age. Once working behind the scenes, and with a list of celebrity clients, she realized she needed to make a brand for “real women”, and boy do we love her for it! She is one of the founders of primer and her own range of Spackle® primers sell like hot cakes! We love the striking colors of her products and the quality of them at such low prices. Our current favorite is the Baked Marble Eyeshadow Duo, the colors are intense and sparkly – just how we like them!

16. Laura Geller

1717 Anastasia Beverly Hills


This amazing brand was founded quite recently in 1997 by Romanian beauty entrepreneur, Anastasia Soare. She aims to provide us with luxurious-feeling cosmetics with a certain prestige. ABH has been dubbed the “people’s makeup brand” and works incredibly close to the customer and what they are looking for in a product. Inspired by geometry, they want to get us spot-on products to give us a picture-perfect look.

17. Anastasia Beverly Hills

1818 Eyeko


You may remember we featured Eyeko in an article last year for its waterproof eyeliner, well here we are again, talking about the fabulous drugstore brand. Specializing in eye makeup (well duh), the brand is cruelty-free and considers themselves as the go-to places for eye makeup. Their products are known for being hard-wearing and long-lasting, rumor has it you can run a marathon with their sport waterproof mascara and it will still be intact when you have run across the finish line! Their products do not smudge, nor run, making them ideal for girls on the go!

18. Eyeko

1919 Zoeva


Zoeva is a new brand that has known global success. It focuses on the individual beauty of women and wants to share their passion for the makeup industry with customers. They are also very interested in design, with aesthetically-pleasing products such as their gorgeous rose golden brushes, and their neutral Blanc Fusion palettes. They are almost too pretty to open, yes, we said almost!

19. Zoeva

2020 Smashbox


The makeup brand was created in the photography studio of the same name, to give you the best, light-defying makeup there is. There will be no makeup mishaps with these babies! The brand focuses on looking your best and making you feel empowered with their cosmetics. They have also done celebrity collaborations with the likes of PLL’s Shay Mitchell and singer Santigold.

20. Smashbox

2121 Lime Crime


Last but not least, Lime Crime, probably one of the most Instagrammed brands on the market! They aim to revolutionize makeup and they are one of the first digitally-native beauty brands. Lime Crime vows their products are vegan and cruelty-free and are known for their originality. Aiming at the quirky girls, their colors are bold and daring. They aren’t afraid to take a walk on the wild side! We love their vibrant lip colors!

21. Lime Crime
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